Competitive AI Audit

Your business is invisible
to AI buyers.

Find out what ChatGPT, Perplexity, Gemini, and Claude actually recommend instead of you. Get your AI visibility score across 7 platforms. Then decide how you want to improve it.

Begin building your Competitive AI Audit ($149) See what's included →
1.2%
of local businesses are recommended by AI search
45%
of consumers now use AI to find services, up from 6% one year ago
83%
of restaurants don't appear in AI-generated recommendations at all
The Problem

The discovery crisis nobody is talking about

Your website gets traffic from Google. Your phone rings from referrals. But when a prospect asks Claude or Perplexity to find a solution in your category, you are probably not in the results. Your competitor is.

You don't know what queries your buyers are actually asking AI. You don't know which platforms they use. And you don't know which competitors AI is recommending instead of you.

That's not a content problem or an SEO problem. It's a structural problem. Your digital presence was built for a world where humans did the searching. AI systems read signals differently, weight evidence differently, and recommend based on criteria most businesses have never optimized for.

The first brand AI mentions frequently becomes the shortlist, even when the buyer never clicks a single link.

What's Included

What you'll actually get

The Root Competitive AI Audit runs real buyer personas through blind simulations across seven AI platforms. We don't guess what AI says about your business. We test it the same way your buyers do.

01

Real Buyer Personas

We construct actual buyer personas for your industry and business type, based on behavioral research rather than assumptions. The personas drive the simulation, not generic keyword lists.

02

Actual Buyer Queries

We generate the specific search queries those personas use when looking for what you offer. The queries are what real buyers type, not what you'd want them to type.

03

Blind Platform Testing

We run those queries across ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot, Meta AI, and Grok, without any of the platforms knowing which brand is being evaluated.

04

Quality-Weighted Visibility Score

A scored measurement of how discoverable you are across all seven platforms. Not a vanity metric. A quality-weighted score that reflects recommendation rank and depth of coverage.

05

Competitive Matrix

See which competitors AI recommends instead of you, how often, and on which platforms. Understand the pattern. Know the gap. Know exactly who is winning the recommendation you are losing.

06

Priority Recommendations

Specific, actionable steps to improve your visibility, ranked by impact. Not generic advice. Steps tied directly to what the simulation revealed about your specific gaps.

Case Study
The Blind Spot Nobody Sees Coming

A regional accounting firm with 85 people and $12M in annual revenue knew they won two out of three enterprise contract bids. What they didn't know was that AI had already decided against them before their sales team ever got a meeting request.

The firm had built their practice around technical depth: 40 years in the market, certifications, regulatory expertise. Their website said as much. When they commissioned the Root Competitive AI Audit, they expected to score high on enterprise queries. Instead, they received a visibility score of 48%.

The simulation ran 51 buyer queries across ChatGPT, Perplexity, Gemini, and Claude, all sourced from actual buyer behavior. ChatGPT mentioned them in 28 queries. Perplexity, 14. Claude, 9. Gemini, 7. But when buyers searched "accounting for PE-backed rollups" or "regulatory reporting for financial sponsors," AI recommended two competitors in the top position 40% of the time. Those competitors barely had a larger client base. They had better positioning on the specific problems PE firms actually care about.

The firm's messaging problem wasn't depth. It was specificity. Their homepage spoke to accountants. Buyers spoke in deal terms.

They spent the next 60 days rewriting their narrative. New case studies keyed to three specific buyer scenarios: growth equity acquisitions, debt restructuring, and cross-border holding structures. They rebuilt service pages to mirror the language the simulation revealed. Their sales team got new discovery call frameworks based on the actual buyer queries from the report.

Three months in, deals from target segments averaged 30% higher ACV. More concretely, they stopped losing to commodity positioning. They could see, for the first time, what AI was saying about them. It looked nothing like what they thought.

Most firms assume their competition is other firms in their category. But for buyers using AI during vendor discovery, the competition is whatever narrative wins in a model's recommendation. What does your market hear before your phone ever rings?

Who It's For

Built for specific business types

If your buyers spend time in ChatGPT or Perplexity before calling you, this report was built for your situation. The businesses where AI-driven discovery matters most are research-intensive, high-consideration categories where the buyer evaluates options before ever making contact.

Management consulting and professional services
Financial services and advisory
Legal services
Accounting and tax services
Software and SaaS (B2B)
Insurance brokers and agents
Commercial real estate and industrial services
Recruiting and staffing
Healthcare (private practice, elective)
Any high-value, research-intensive purchase category
Pricing

Start with your score.
Improve over time.

Three ways to work with Root on AI visibility. Most buyers start with the Snapshot Audit, then move into Active Optimization once they see their score and want to track whether their improvements are working.

Where do I stand right now?
Snapshot Audit
$149
One-time · No subscription

A single simulation run delivered as a report. Full results, competitor matrix, visibility score across all seven platforms, and priority recommendations. Order it, get the results, decide what to do next.


Includes
  • Blind simulation across 7 AI platforms
  • Quality-weighted AI visibility score
  • Competitive matrix: who AI recommends instead of you
  • Platform-by-platform breakdown
  • Priority recommendations ranked by impact
  • Delivered within 5–7 business days
Get Your Snapshot Audit
Can you just fix this for us?
Managed Consulting
Custom
Scoped per engagement

Root holds your hand through implementation. We interpret the findings, build the roadmap with your team, and work directly on execution: content, structured data, authority building, and ongoing optimization.


Everything in Active Optimization, plus
  • Full interpretation and strategic roadmap
  • Direct engagement on content and execution
  • Structured data and schema implementation
  • Authority-building strategy and execution
  • Ongoing adaptation based on results
  • Dedicated Root consultant throughout
Discuss Managed Consulting

How the tiers connect

The Snapshot shows you where you stand. If your score is lower than expected, or if competitors are consistently ahead, you'll want to know whether your improvements are working. That's when Active Optimization makes sense.

Active Optimization works best when your team has capacity to act on what it surfaces. If you don't have the internal bandwidth to build content, deploy structured data, or execute the strategy, Managed Consulting closes that gap. Root does the work. You see the results.

FAQ

Questions about the report

Q
How long does it take to get my report?

Typically 5–7 business days from purchase. We run multiple blind simulations across seven platforms using real buyer personas, so the timeline reflects the work involved. You'll receive an email when your report is ready.

Q
What if my business is too small or too niche?

The report works for any business with a defined buyer persona and a searchable service or product. Whether you're a 2-person firm or a 200-person company, if AI buyers are looking for what you offer, this report will show you how you appear across the platforms they're using, or why you don't.

Q
Do you need access to my website, analytics, or customer data?

No. We only need your business details and the industry or category you operate in. The simulations run blind. We're not analyzing your site or your customer base. We're testing how AI recommends you to realistic buyers.

Q
What if the results show I'm not appearing anywhere?

That's valuable information. It tells you the full scope of the problem. The recommendations in your report will prioritize the highest-impact steps to improve your appearance across the platforms where your buyers are searching. Most businesses close significant visibility gaps within 60–90 days once they understand the specific queries and platforms that matter most for their category.

Q
Can I share this report with my team or my agency?

Yes. The report is yours. Share it with your marketing team, your agency, or your leadership. No restrictions on internal distribution.

Get Started

Find out what AI says
about your business

Start with a Snapshot Audit. Know where you stand before your next competitor does.